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Why your chocolate is getting smaller, more expensive and less chocolatey

MTXNewsroom
Last updated: December 13, 2025 2:00 pm
By MTXNewsroom
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As the holiday season approaches, consumers are noticing changes in their favorite chocolate products. Many brands are reducing the size of their offerings while simultaneously increasing prices, a phenomenon commonly referred to as “shrinkflation.” This trend has been observed across various confectionery items, including popular Christmas treats.

Manufacturers are facing rising costs for ingredients, packaging, and transportation, prompting them to adjust their product sizes and prices. In addition to smaller portions, some chocolates are also containing less cocoa, which has raised concerns among consumers about quality and flavor. The cocoa market has been affected by various factors, including climate change, supply chain disruptions, and increased demand, leading to higher prices for cocoa beans.

Industry experts suggest that these changes may be a response to economic pressures, as companies strive to maintain profit margins while navigating a challenging market landscape. As consumers become more aware of these adjustments, many are expressing frustration over the perceived decline in value for their favorite treats. The combination of smaller sizes, higher prices, and reduced cocoa content is prompting shoppers to reconsider their holiday chocolate purchases this year.

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