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Business

Bet365 chief executive Denise Coates receives £280 million pay package

MTXNewsroom
Last updated: December 23, 2025 12:00 pm
By MTXNewsroom
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Denise Coates, the chief executive and co-founder of online gambling giant Bet365, has received a pay package totaling £280 million for the financial year ending March 2023, according to the company’s latest filings. This substantial compensation continues to position Coates among the highest-paid executives in the United Kingdom, a status she has maintained for several years.

The reported pay package includes a base salary of £2.5 million, alongside a bonus of £277.5 million, which is primarily linked to the company’s performance. This figure marks a significant increase from her previous year’s compensation, which was reported at £220 million. The increase in pay reflects Bet365’s robust financial performance, as the company has seen a surge in revenue driven by the growing popularity of online gambling, particularly during the COVID-19 pandemic when many traditional betting shops were closed.

Bet365, which was founded in 2000, has grown to become one of the largest online gambling platforms in the world, offering a wide range of betting options including sports, casino games, and poker. The company has capitalized on the increasing shift towards digital platforms in the gambling industry, which has been accelerated by advancements in technology and changes in consumer behavior. In the past year, Bet365 reported revenues of £3.2 billion, a notable increase from £2.8 billion the previous year, highlighting the company’s strong market position.

Coates, who owns approximately 50% of Bet365, has been instrumental in the company’s growth and success. Her leadership style and strategic vision have been credited with driving the company’s expansion into new markets and enhancing its product offerings. Under her guidance, Bet365 has also invested heavily in technology and customer service, which has helped to differentiate it from competitors in a crowded market.

The announcement of Coates’ pay package has sparked discussions about executive compensation in the UK, particularly in the context of the broader economic landscape. Critics argue that such high levels of pay for executives are disproportionate, especially when compared to the wages of average workers. The disparity in earnings has raised questions about income inequality and the ethical implications of executive pay, particularly in industries like gambling that can have significant social consequences.

In response to the criticism, Bet365 has defended Coates’ compensation, stating that her pay is aligned with the company’s performance and the value she brings to the organization. The company has emphasized that the bonus structure is designed to reward long-term success and is contingent upon achieving specific financial targets. Bet365 has also pointed out that Coates’ leadership has created thousands of jobs and contributed to the UK economy.

The gambling industry in the UK has been under increasing scrutiny from regulators and lawmakers, particularly regarding issues related to responsible gambling and consumer protection. The UK government is currently reviewing its gambling laws, which could lead to significant changes in how online gambling is regulated. This review comes amid growing concerns about problem gambling and the impact of online betting on vulnerable populations.

The implications of Coates’ pay package extend beyond the realm of corporate governance and executive compensation. As Bet365 continues to thrive, the company’s financial success raises questions about the future of the gambling industry in the UK and the potential for further regulation. The outcome of the government’s review could reshape the landscape for online gambling, impacting not only operators like Bet365 but also consumers and communities affected by gambling-related issues.

In conclusion, Denise Coates’ £280 million pay package underscores the ongoing debate surrounding executive compensation in the UK, particularly within the context of the gambling industry. As Bet365 continues to navigate a rapidly changing regulatory environment, the company’s performance and Coates’ leadership will remain under close scrutiny. The discussions surrounding her compensation reflect broader societal concerns about income inequality and the responsibilities of corporations in addressing the social implications of their business practices.

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